Over a hundred years ago, when the family of Rinne was starting out their trading activities in northern Finland, the world was a different place. Finland had yet to declare its independence and many advances were still hiding under the surface. During those times, the products weren’t moved by cars or through the skies but instead in a backpack or in a sled pulled by horses. While a lot has changed, some things have remained the same: a customer is respected the same way whether they are in the wilderness or a shopping center. The first ever steady shop by the Rinne family was opened in Rovaniemi in 1907.
The Rinne family are long-time shopkeepers, whose growth and development have followed the phases of Finland. Northern Finland was living in a self-sufficient economy for quite some time, but with the stabilization of the monetary economy, industrialization and prosperity, the retail supply has become more and more diverse. At heart, the Rinne family are rural shopkeepers, whose business focus started to shift towards Rovaniemi, the capital of Lapland, only in the 1970’s.
Most of the family’s shops had been born and disappeared from other towns along with the economy. Shops were set up densely, for example, in the savoyards, because for a long time the countryside was a cash-poor area. The lesser known side of the Rinne family’s businesses was their work with cars. Did you know that the family had one of the oldest traffic licenses in Lapland? It was acquired in the year 1926 – the same year that Suomen Yleisradio was created! Cars, transportation of goods and bus transportation are a part of the family’s story, but merely as a side track.